When making a website popular, it’s important to pay attention to Technical SEO, which helps your site run fast and be easy to find.
If you ignore these behind-the-scenes details, fewer people might see your great content.
In this blog, we’ll explore the key technical SEO factors you should focus on!
What is Technical SEO?
Technical SEO is like fixing up the behind-the-scenes parts of your website so that search engines, like Google, can find and understand it easily.
While on-page SEO is about the words and pictures on your site, Technical SEO helps with things like making your website load quickly, ensuring it looks good on phones, and keeping it safe with HTTPS.
When your website is well-organized and easy to use, it helps more people find it and enjoy exploring all the cool stuff you have to share!
15 Technical SEO Factors to consider
Let’s explore what are the technical SEO Factors which are like the foundation of a website and how you can enhance yours! 🏬
1. Website Architecture
Imagine your website as a mall. Each page is a store, and the website architecture is how those stores are organized. A well-structured mall makes it easy for shoppers to find what they need and for search engines like Google to navigate your site.
When stores (pages) are connected effectively, it boosts foot traffic and sales. Keep your sitemap updated to help search engines discover all the shops in your mall!
Also read valuable tips to improve your website loading speed here.
2. Page Speed
Did you know that a 32% bounce rate increase occurs when your page takes longer than 2 seconds to load? Think of this like shoppers leaving a mall because they can’t find parking quickly. A fast-loading website keeps visitors engaged and improves your search rankings. Tools like Google PageSpeed Insights can help identify speed issues so you can clear the traffic!
3. Mobile Optimization
With 55% of web traffic coming from mobile devices, having a mobile-friendly site is like ensuring your mall has a smooth entrance for strollers. Google prioritizes mobile experiences in its rankings, so use responsive design to make navigation easy for all visitors. Check your mobile-friendliness with Google’s Mobile-Friendly Test.
4. HTTPS and Security
Since Google made HTTPS a ranking factor in 2014, switching from HTTP to HTTPS is like installing security cameras in your mall. It protects your customers’ data and builds trust. Look for the lock icon in your address bar to ensure your site is secure!
5. XML Sitemaps
Think of XML sitemaps as the mall directory. They list all the important stores (pages), helping search engines find and index them efficiently. Make sure to keep this directory updated so everyone knows where to shop!
6. Robots.txt
This file is like the mall’s rules for security. It tells search engine bots which stores they can and can’t visit. Be careful with your directives—missteps here can lead to lost visibility, just like ignoring mall security guidelines.
7. Eliminating Duplication
Avoid the confusion of duplicate content by using canonical tags, which act like signs directing customers to the preferred store version. This helps maintain your mall’s reputation and authority.
learn more about Technical SEO, you can read more from Google.
8. Schema Markup
Schema markup is like the special signs in your mall that highlight sales or events. It helps search engines understand your content better, enhancing your listings with rich snippets that attract more shoppers.
9. Fixing Broken Links
Broken links are like closed stores in your mall. They frustrate visitors and harm your reputation. Regularly audit your website to find and fix these issues, ensuring all stores are open for business!
10. Optimal URL Structures
Keep your URLs short and simple, just like clear signs that guide shoppers through your mall. This improves the experience and helps search engines find their way.
11. Site Depth
Site depth is akin to the number of floors in your mall. Ideally, keep this depth (the number of clicks from the homepage to a page) below 4 to ensure all stores are easily accessible. Shoppers will appreciate not having to trek through too many levels!
12. Image Optimization
Optimizing images is like having attractive storefront displays that draw in customers. Use descriptive file names, compress images, and add alt text for accessibility to make your website appealing and fast-loading.
13. JavaScript and SEO
If your website relies heavily on JavaScript, ensure it’s SEO-friendly. Think of it as ensuring all the interactive displays in your mall work smoothly, so shoppers aren’t left frustrated.
14. Core Web Vitals
Core Web Vitals are the customer experience ratings for your mall. Metrics like loading time and layout shifts reflect how shoppers feel while navigating. Aim for optimal performance to keep those ratings high!
15. Keeping Up with Algorithm Changes
Just like malls need to adapt to changing trends, staying informed about Google’s algorithm updates helps you adjust your strategies for better visibility and engagement.
Integrating Technical SEO Factors with Other SEO Strategies
Combining Technical SEO Factors with on-page and off-page strategies is like creating a mall where every store collaborates to attract visitors. This synergy enhances the overall shopping experience, boosting your site’s authority and driving better results.
Want to ensure your Technical SEO Factors are as welcoming as a well-designed mall? Let’s discuss your thoughts or questions in the comments below! 👇
