This was exactly that moment. I was excited, jittery, and kinda hoping Google would just magically fix things itself. But nahi, kudna toh pada hi SEO ke samundar mein!
Yogic Secrets—a nutraceutical e-commerce brand—had some really cool herbal and ayurvedic health products, but the problem? Koi inko dhundh hi nahi raha tha! Google ko pata hi nahi tha inki existence ka, aur jo thode log website pe aa bhi rahe the, woh bhi fatafat nikal rahe the. Bounce rate sky-high, brand visibility zero!
And me? First SEO project, full pressure, full excitement. It was like cooking your first meal—not sure if it’ll be delicious or a complete disaster. Par jo bhi ho, seekhna toh padega! 😆
Project Highlights
- Employer: Babapinnak
- Industry: Healthcare
- Year: 2021
The Challenge
The website had more issues than a daily soap drama:
❌ Zero Brand Visibility – Google ne naam likhne ke baad bhi ignore maar diya. 😭
❌ Bounce Rate Through the Roof – Log aaye, dekha, aur bhaag gaye! Koi time hi nahi de raha tha website ko.
❌ Poor Interlinking – Har page akela, bechara kisi se connected hi nahi tha.
❌ Heavy Images Without Alt Tags – Matlab page kholne pe lagta tha buffering ka hi dhyan rakhna padega.
❌ Messy Product Pages – Thoda detail daalne ka bhi effort nahi tha. Bas naam likh diya aur chhod diya.
❌ Meta Tags Ka Halwa – Koi logic nahi, koi structure nahi. Just random words thrown in.
Clear tha—SEO surgery zaroori hai! Scalpel nahi, but SEMrush, Google Analytics, aur thodi dimaag ki batti jagani padegi.
What I Did
1. High-Quality Pillar Pages: Educate, Engage, and Rank!
Mere dimaag mein ek cheez clear thi—content sirf likhne ke liye nahi hota, users ko value bhi deni chahiye!
So, I created pillar pages that revolved around each ingredient’s benefits and use cases.
✅ Ashwagandha : Health Benefits & Precautions
✅ Ginger: Overview, Health Benefits & Precautions
✅ Pomegranate: Overview, Health Benefits & Precautions
Each page was packed with solid research, health benefits, and precautions and products we have.
2. Fixing Product Pages: Because Healthcare Needs Trust
Healthcare niche ka ek bada funda hai—agar log bharosa nahi karenge, toh woh kabhi purchase nahi karenge!
Toh maine product pages ka full makeover kiya:
✅ Detailed Benefits Section – Instead of “Good for immunity,” I added WHY & HOW it helps.
✅ Use Cases – Not just “Take this daily,” but when, how, and who should take it .
✅ What’s Inside – Showcased all the ingredients extracts which are used in this ingredients and showcased nutritional sheet also!
✅ Visual Enhancements – Images, infographics, aur icons daale to make info digestible.
3. Internal Linking: Making Pages Talk to Each Other
Website ke andar links hone chahiye, taaki users ek page se doosre pe smoothly ja sakein. So, I:
🔗 Linked products with relevant blogs – Reading about immunity? Here’s an immunity booster supplement.
🔗 Connected podcast episodes with related pages – Listening to a doctor talk about gut health? Here’s our probiotic range!
🔗 Added links between blogs & pillar content – Jaise ek well-structured map, taaki Google bhi samjhe aur users bhi!
Results? Bounce rate down, engagement up! 🎯
4. Technical SEO: Making Google’s Life Easier
✅ Fixed broken links (404 errors hatao, ranking badhao! )
✅ Set up structured data (so Google properly understands the product pages)
✅ Created Google Web Stories—this was a game changer! Mazaa aa gaya!
Tools I Used
What I Learned
🚀 SEO = Experiment + Patience – Rankings ek din mein nahi aati, time lagta hai!
🚀 Pillar Pages = Game Changer – Google loves well-structured, in-depth content.
🚀 Product Pages Need Emotion – Healthcare isn’t just about selling—it’s about trust.
🚀 Internal Linking is NOT Optional – Google aur users dono ke liye zaroori hai!
🚀 SEO is Fun (and Frustrating! 😆) – Kabhi rankings dekho toh aisa lagta hai jaise stock market dekh rahe ho!
Conclusion
Starting this project was like getting behind the wheel for the first time—pehle dar lagta hai, phir maza aane lagta hai!
Yogic Secrets went from being invisible to:
✅ Better rankings
✅ More engaged users
✅ Higher conversions
And me? I got my first real-world SEO experience!
Mere liye yeh sirf ek project nahi tha, yeh SEO ka asli baptism tha!
💬 Agar tum bhi apni website ka SEO sirf meta tags daalke kar rahe ho, toh bas wait karte raho rankings ka! SEO needs strategy, patience, and execution! 😎
While I can’t share exact numbers due to confidentiality agreements, I’d be happy to discuss the strategies and insights. Feel free to reach out to me or connect with BabaPinnak for more!