Niche Photography Brand
Duration:
Oct 2023 – Oct 2024
Goal
To help a local photography brand get found on Google, attract more local clients, and stand out in a crowded market after COVID — without running ads.
Project Background
This Local SEO Photography Case Study focuses on a photography brand operating in a highly competitive market after COVID. When the pandemic ended, many new photographers entered the scene — making it tough for established professionals to stand out locally.
The brand already had a beautiful website and great photography services, but it wasn’t showing up on Google or Google Maps. The main issues were weak keyword targeting, no internal linking, and no proper website structure.
The goal of this local SEO project for photographers was to improve visibility on Google, rank for local and “near me” keywords, and make their website and Google Business Profile more trusted and discoverable by people searching for photography services nearby.
Key Objectives
- Improve visibility in Google Search and Google Maps
- Rank local service pages for city-based and “near me” keywords
- Create a clear and connected website structure (internal linking)
- Optimize images and technical SEO for better performance
- Build consistent NAP (Name, Address, Phone) across all listings
Tools I Used: My SEO Toolkit (aka Survival Kit)
Tool No. 01
GSC
To check how the website appears on Google, find indexing issues, and track which keywords and pages get the most impressions.
Tool No. 02
Analytics
To track how many people visit the website, where they come from, and what actions they take — like clicks, calls, and form submissions.
Tool No. 03
Semrush
To research local keywords, check competitors, and track rankings for “near me” and city-based searches.
Tool No. 04
Google My Business
To optimize the business profile — updating photos, descriptions, and categories — and monitor performance on Google Maps.
SEO Strategy & Execution
Keyword Research & Mapping
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Found local and “near me” keywords like maternity photographer in Delhi and baby photoshoot near me.
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Mapped each keyword to the right page to match local search intent.
Local Service Page Creation
- Built separate pages for each main service — weddings, maternity, baby, and event photography.
- Optimized every page for city-based and local keywords.
On-Page Optimization
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Improved titles, meta tags, and content using simple, natural language.
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Added local terms to boost visibility in city searches.
Internal Linking
- Connected related service pages for better navigation and SEO flow.
- Helped both users and Google discover important pages easily.
Image Optimization
- Compressed large images to improve website speed.
- Used keyword-rich filenames and alt text (like maternity-photography-delhi.jpg).
GMB & Listing Optimization
- Updated and optimized Google My Business with correct info and categories.
- Fixed and unified NAP details (Name, Address, Phone) across all directories.
Result
311.4
Increase in Website Visits
3820.9
Growth in Search Impressions
