Niche E-Commerce Brand (Anonymous)
Duration:
Mar 2024 – Mar 2025
Goal
Build a scalable organic growth engine through structured SEO and site optimization.
Project Background
This e-commerce brand had great products but struggled with visibility and search performance. The website lacked structure, internal linking, and a clear SEO direction.
The objective was to create a sustainable SEO ecosystem that improves visibility, rankings, and conversions — without relying on paid campaigns.
Key Objectives
- Establish topical authority in there niche.
- Increase discoverability for high-intent and long-tail keywords.
- Create a structured silo architecture for better crawl flow.
- Optimize on-page and technical elements to enhance conversions.
- Drive consistent organic growth and order volume
Tools I Used: My SEO Toolkit (aka Survival Kit)
Tool No. 01
GSC
This is the official report card and message center from Google. It shows us if Google can find and list your website pages and tells us about any serious website health problems.
Tool No. 02
Analytics
This is the main scorekeeper for your website. It carefully counts how many people visit, where they come from, what they click on, and how many of them buy or sign up.
Tool No. 03
Semrush
These are our spy tools for the competition. We use them to find the best words your customers are searching for and to check the quality of all the important links pointing to your website.
Tool No. 04
Screaming Frog
This tool does a fast, deep check-up of your entire website. It finds all the small broken parts (like missing titles or bad links) so we can fix them quickly.
SEO Strategy & Execution
Keyword Research & Mapping
- Identified high-intent transactional and long-tail keyword
- Created thematic clusters for pillar-based content structure
Internal Linking Optimization
- Established strategic internal linking between product and category pages
- Enhanced navigation clarity and crawl flow
On-Page Optimization & Silo Structure
- Optimized titles, descriptions, headers, and schema
- Focused on CTR improvement and keyword intent alignment
- Built clear hierarchical silos and SEO-friendly URL paths
Image & Technical Optimization
- Compressed images, improved CWV, and resolved crawl/indexing issues
Result
300
Phenomenal Increase in Traffic
302
Keywords Ranked in Top 10
867
Growth in Top 3 Keywords
601
The SV of keywords ranking in Top 3 grew by an incredible
