Ecommerce Gifting Website Portfolio

Alright, listen up! Let me tell you about Blackboon. It’s this super cool gifting brand that’s all about that classy, black-themed swag – from personalized hampers to elegant gift boxes, they’ve got all the right stuff. But their old website? Bhai, it was like ordering biryani and getting plain rice. Not the vibe. It was like someone tried to put a gold chain in a paper bag. Totally didn’t match the elegance of their products.
So, here’s the thing – they were on Wix before. And honestly, it was like trying to run a Formula 1 race in an auto rickshaw. Slow, clunky, and just… not up to the mark. So, I said, “Chalo, let’s fix this.” I moved them to WordPress + WooCommerce – easy, right? Spoiler alert: Not so easy. The whole migration was like a crazy rollercoaster, but I pulled it off – in just one week!

Here’s what we had to do:

1. Speed and Performance: No one likes a slow website, and Blackboon’s old site was slower than a rickety auto in traffic. We made it lightning-fast!
2. Design: The whole vibe had to scream “premium”, while still feeling welcoming. Clean design, high-quality product photos, and smooth navigation.
3. Boost Sales: With marketing features like abandoned cart recovery and product bundling, we set Blackboon up for success.

Here’s where I came in:

• Platform Migration: Moving from Wix to WordPress? No easy task, bhai. But I did it, all the products, all the data – everything had to stay safe. No “oops” moments here.
• Wireframes & Design: I created clean, sleek wireframes that screamed premium without being too in-your-face. The goal was simple: make the site feel like a luxury store, not your average online shop.
• Marketing Features:
  • Abandoned Cart Recovery: Nobody likes lost sales, right? So, I set up automatic emails to pull back those abandoned carts. “Aree, yaar, tumhara perfect gift toh abhi bhi cart mein hai!”
  • Analytics: Set up tracking so Blackboon could see what’s working, what’s not, and basically, how to rule the gifting game.

Bundling Tools: I added tools for customers to make their own personalized gift sets or pick ready-to-go bundles. Add to cart, and boom – gift-giving made easy. No fuss.

To be honest, this project was a bit like doing a long-distance race – challenging, but totally worth it in the end. Migrating the site, redesigning it, and integrating all the features was a lot of work. But seeing the final product was like stepping back and admiring your handiwork after a big mess. It felt good. Really good.

And now, for the sweetest part – the results:

• Increased Engagement: More users checking out the site, staying longer, and actually enjoying the experience. The design and ease of navigation made browsing a breeze. Blackboon’s brand now shines brighter than a fresh silver coin!
• Improved Product Discovery: Customers were finding the perfect gifts in seconds. Everything was organized, categorized, and easy to browse. Like shopping at a VIP store, with no confusion.
• Better Conversions: Thanks to abandoned cart recovery and bundling, we saw more purchases and higher order values. More gifts? More sales. Simple. Zyada paisa, zyada masti.
• Insightful Data: The analytics were a game-changer. Blackboon could now track exactly what was working, and where to improve. Smart decisions lead to more sales, and that’s exactly what happened!

(Note: Wireframes and prototypes bhi available hain, haan. The live website design might look a bit different now.)

Toh, what do you think about this ecommerce gifting website portfolio? Mast hai na?

Agar time mile toh BabaPinnak ki website pe jaake poora layout dekh lo. Kafi interesting hai, promise! Thoda time nikaal ke chill maarte hue dekhna, you’ll get the full picture!