Photography is all about capturing emotions, but what if Google isn’t capturing your business in search results? Ila Sagar Photography had some stunning maternity photoshoots, but unko dikhane wala koi nahi tha—at least, not on Google!
People were searching for “best maternity photographer in Gurgaon”, “maternity shoot in Noida”, and “pregnancy photoshoot in Delhi”, but Ila Sagar Photography wasn’t showing up. Matlab, photos ekdum dreamy aur Insta-worthy, but discoverability? Zero.
Mera kaam tha inke Local SEO ko ekdum picture-perfect banaana. Toh chalu kiya digital dhandhe ka make-over! 📸✨
Project Highlights
- Employer: Babapinnak
- Year: 2023
The Challenge
Yeh kuch problems thi jo Ila Sagar Photography ki website aur Google My Business profile face kar rahi thi:
📉 Google My Business (GMB) wasn’t optimized – No proper business description, wrong categories, and hardly any engaging photos.
📍 No local SEO presence – If someone searched for “maternity photographer in Gurgaon,” Ila Sagar Photography was chilling on page 5, where nobody ever goes.
🌐 Website with no local pages – There were no dedicated pages for “Maternity Photoshoot in Delhi, Gurgaon, Noida.”
🔎 Low search visibility – No keywords like “maternity photography near me,” which means Google had no idea where to rank her.
Samajh aa gaya ki kaam karna padega! Toh chalu kiya SEO ka camera, action, aur optimization! 🎬
What I Did
1. Google My Business Ko Tyaar Kiya
🔹 Proper business description likha with keywords like “Maternity Photography in Gurgaon,” “Newborn Photoshoot in Noida,” “Pregnancy Photography in Delhi NCR”
🔹 High-quality images daale kyunki bhai photography ka kaam hai, toh visuals toh crisp hone chahiye!
🔹 Naye reviews collect kiye aur unhe reply bhi kiya—kyunki GMB pe reviews utne hi zaroori hain jitna shaadi mein mithai ka dibba!
✅ Fixed categories – Selected the right primary and secondary categories (Photography Studio, Maternity Photographer, Portrait Studio).
✅ Uploaded high-quality images – Google loves fresh, engaging visuals, so we uploaded actual maternity shoot pictures.
✅ Encouraged client reviews – Because let’s be honest, Google trusts random strangers more than us.
2. Location-Based Pages Banaye
Since people search with specific city names, I created dedicated pages for different locations:
- Maternity Photoshoot in Gurgaon
- Maternity Photography in Delhi
- Best Pregnancy Photoshoot in Noida Each page had:
🔹 Keyword-rich headings (but not spammy!)
🔹 Location-based content (“Looking for a maternity photographer in Gurgaon? Ila Sagar Photography captures your journey beautifully!”)
🔹 FAQ section answering common client doubts
🔹 Internal links to portfolio & contact page
3. On-Page SEO Tweaks
📝 Title & Meta Descriptions Revamp – Before: Ila Sagar Photography – Home (boring AF!)
After: Gorgeous Maternity Photography in Gurgaon | Ila Sagar Photography (Now we’re talking!)
📷 Alt-text for images – “Pregnancy photoshoot in Gurgaon” instead of “IMG_2394.jpg” (kuch toh effort lagao Google ke liye!)
🚀 Speed Optimization – Compressed images and fixed slow-loading pages. Because a slow website is like a bad wedding DJ – everyone leaves.
4. Website Revamp
Since the website’s UI/UX was a disaster, I completely revamped it (You can check the photography website portfolio journal for proof). Clean design, easy navigation.
Tools I Used
What I Learned
1️⃣ Local SEO is all about precision – Agar location-based searches ko target karna hai, toh dedicated pages aur strong GMB profile must hai!
2️⃣ Content needs to be specific and relatable – Location-based pages generic nahi ho sakti, unko area-specific insights dene hote hain.
3️⃣ Interlinking is underrated – Proper linking ke bina site ek puzzle ki tarah bikhar jaati hai, aur Google confused ho jaata hai.
4️⃣ Coffee and SEO go hand in hand – Seriously, bina coffee ke kuch samajh nahi aata!
Conclusion
When we did SEO’s version of photo retouching, bhai sahab, results ekdum dreamy aaye! 😍 Ila Sagar Photography ka GMB profile, local SEO, aur website interlinking solid ho gaya, aur Google ne bhi inko ache se feature karna shuru kar diya. Sahi lag raha tha, ekdum mast!
Agar aap bhi apni website ka Local SEO dhamaka banana chahte ho, toh Google My Business, location-based pages, aur internal linking pe dhyan do—yeh formula ekdum kaam ki cheez hai! 🚀
Ab itna likhne ke baad, ek kadak chai aur maska bun deserve karta hoon. 😆 ☕📷
Toh batao doston, yeh SEO journal kaisa laga? Aur likhun aise experiences? Batao jaldi! 🚀🔥
While I can’t share exact numbers due to confidentiality agreements, I’d be happy to discuss the strategies and insights. Feel free to reach out to me or connect with BabaPinnak for more!